Beer by Springetts

Springetts Discloses The Timothy Taylor's Beer

Springetts, the maker of the displayed project Springetts's Timothy Taylor's Beer points out, The creative idea is based upon the celebration of the time, care, effort and the people who pour their craft and expertise into the making of these beers. The inspiration comes from Communist posters of the 1920s and 30s that show proud heroic everyday workers. We reflected the same upward camera angle and simple screen print style and created a modern interpretation of this. We wanted to give the brand a voice that would make the ‘worker’ the hero. Each beer champion’s master trades person strikes a pose that reflects the craftsmanship of their trade..

Beer by Springetts Images:

VIA: http://competition.adesignaward.com/design.php?ID=66354

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