Wavee by Shawn Goh Chin Siang

Shawn Goh Chin Siang Reveals The Wavee Packaging Identity

Shawn Goh Chin Siang, the project leader of the award winning project Shawn Goh Chin Siang's Wavee Packaging Identity points out, Vibrantly illustrated packaging is used as a means to build up a recognizable, attractive brand identity for this new potato chips brand. The illustration and color combination create a lasting impression that distinguishes this healthier, non-fried potato chips product from the rest in the market. Various themes and colors are implemented to differentiate between the flavors, while iconic elements and white blank frame on the package help maintaining a unified brand identity..

Wavee by Shawn Goh Chin Siang Images:

VIA: http://competition.adesignaward.com/design.php?ID=73465

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